Movember is a campaign used to promote awareness of prostate and testicular cancers and a general awareness of men's physical and mental health issues. As part of the program men are encouraged to grow a 'stache (moustache).
Hockey in general has taken an active role in the campaign. Many players, coaches, and announcers participate in the growing of moustaches during the month of November.
The concept started in Australia when a couple of friends (Travis Garone and Luke Slattery) came up with the idea while drinking at an Australian beer garden in 1998. The event is used as a fundraiser for the Movember Foundation. Participants are challenged to sign up at the oragnizations' website Movember.com and raise donations or make donations themselves.
The movement started with cricket and rugby players in Australia The event started up in North America in 2007.
Going into the 2014 event the program reported over 4 million moustaches grown worldwide and has raised over $550 million (US) while funding over 800 programs in 21 countries.
The NHLPA's own campaign had nearly 400,000 participants and raised move than $50 million in 2013.
Adam Henrique's Movember campaign hockey stick
Some players hav customized their equipment to use as auction items to raise funds for the effort.
The event has been a partner with Hockey Fights Cancer since 2012