Max, formerly and in some markets still HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Discovery (WBD). First launched (as HBO Max) in the United States on May 27, 2020, the service offers content from the libraries of Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport, and their related brands. The service also carries first-run original programming under the "Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop).
Bleacher Report Sports add-on[]
On March 1, 2022, Turner Sports announced an eight-year deal to hold rights to United States men's and women's national soccer team home matches, such as FIFA World Cup qualifying and international friendlies. This excludes FIFA and CONCACAF events, whose rights are held by Fox, and away matches, whose rights are held by whoever holds the rights to the home team's matches. It was stated that at least half the matches per-season would be exclusive to HBO Max.[1] The first match was streamed on January 17, 2023.[2]
On October 5, 2023, Max launched a new sports focused tier known as the Bleacher Report Sports add-on. The tier features live sporting events and studio shows from TNT, TBS, TruTV and Motor Trend, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL), and the NCAA Division I men's basketball tournament (NCAA), as well as exclusive U.S. soccer matches and programs, and select on-demand content.[3]
On December 14, 2023, Max announced the addition of live cycling to the B/R Sports Add-On after the closure of GCN+, another sports streaming service owned by Warner Bros. Discovery.[4]
- ↑ WarnerMedia signs eight-year deal with U.S. Soccer for men's and women's national team matches (en-US) (March 1, 2022).
- ↑ Forristal, Lauren (January 17, 2023). HBO Max subscribers can now livestream US national soccer games (en-US).
- ↑ Max will start offering a live sports tier in October (en-US) (September 19, 2023).
- ↑ (December 14, 2023). Max to Welcome Live Cycling in the US in February 2024. Press release.