The Athletic

The Athletic is a subscription-based sports website that provides ad-free national and local coverage in 47 North American cities as well as the United Kingdom. The Athletic also covers national stories from top professional and college sports (National Football League, National Basketball Association, Major League Baseball, National Hockey League, NCAA football, NCAA basketball, mixed martial arts, NASCAR, soccer). The Athletic's coverage focuses on a mix of long-form journalism, original reporting, and in-depth analysis. Its business model is predicated on dis-aggregating the sports section of local newspapers and reaching non-local fans not reached by a local newspaper.