Pro Set

Pro Set, was a Dallas-based company founded by Ludwell Denny. Denny had gained a trading card license with the National Football League (NFL) in 1989 after making and selling other NFL memorabilia in previous years. His licensing agreement with NFL Properties allowed Denny to gain access to its extensive photo library and become the first card maker officially associated with a professional sports league. Across the bottom of most of his company's cards was its designation as "The Official NFL Card," a distinction it held through 1991.

Pro Set released its first hockey card set in the summer of 1990. The first card in 1990-91 Pro Set Series I was Ray Bourque. Of note, the Bourque card had an error. Some cards featured his name as Ray Borque while other cards had the correct spelling Ray Bourque. In 1991, Pro Set featured hockey cards that were in French, and also released another hockey card set called Pro Set Platinum.

At its peak, Pro Set had a 44,000-square-foot (4,100 m2) headquarters, where 225 employees designed various cards. In 1992, Pro Set forecasted sales of $165 million. A free magazine was published by Pro Set called the Pro Set Gazette. It was mailed to 1.2 million collectors every month. Beckett Publications noted that in 1991, sports cards grossed about $1.9 billion in sales in North America, so Pro Set had a dramatic impact.

Products

 * NHL Hockey Series 1 (1990–91)
 * NHL Hockey Series 2 (1990–91)
 * NHL Hockey Series 1 (1991–92)
 * NHL Hockey Series 1 French (1991–92)
 * NHL Hockey Series 2 (1991–92)
 * NHL Hockey Series 2 French (1991–92)
 * NHL Hockey (1992–93)
 * Parkhurst Hockey Series 1 (1991–92)
 * Parkhurst Hockey Series 1 French (1991–92)
 * Parkhurst Hockey Series 2 (1991–92)
 * Parkhurst Hockey Series 2 French (1991–92)
 * Parkhurst Hockey Update (1991–92)
 * Parkhurst Hockey (1992–93)
 * Parkhurst Hockey Update (1992–93)
 * Pro Set Platinum Hockey (1991–92)
 * Pro Set Puck Candy 1991-92